{"id":2409,"date":"2024-12-09T17:11:05","date_gmt":"2024-12-09T17:11:05","guid":{"rendered":"https:\/\/didacgilabert.com\/?p=2409"},"modified":"2026-02-16T20:49:26","modified_gmt":"2026-02-16T20:49:26","slug":"seo-per-artistes","status":"publish","type":"post","link":"https:\/\/didacgilabert.com\/en\/blog\/seo-per-artistes\/","title":{"rendered":"<span class='main-title'>SEO for artists<\/span> <span class='secondary-title'>How I approach content within projects<\/span>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you are an artist, having an optimized website is essential to connect with your audience and showcase your work. This guide helps you improve your website\u2019s SEO so that viewers, organizers, and potential collaborators can easily find you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Well-Organized Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website with a clear structure keeps users navigating longer and makes it easier for them to find what they\u2019re looking for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organize your sections:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performances:<\/strong> Describe each of the available formats.<\/li>\n\n\n\n<li><strong>Biography:<\/strong> Provide information about your career and artistic style.<\/li>\n\n\n\n<li><strong>Contact:<\/strong> Include a simple form and clear details to make it easy to contact you.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Include calls to action (CTAs):<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Contact to book a performance.&#8221;<\/li>\n\n\n\n<li>&#8220;Check availability for your event.&#8221;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Page Titles and Meta Descriptions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Page titles and meta descriptions are what users see in search results, making them essential for explaining what your page is about.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page Titles:<\/strong> Summarize the content in fewer than 60 characters.<\/li>\n\n\n\n<li><strong>Meta Descriptions:<\/strong> Explain what the page covers in fewer than 160 characters, using keywords naturally.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In most cases, the title of the page, post, or custom post type automatically works as the <strong>H1<\/strong> and also serves as the default meta title. Similarly, in WordPress, the excerpt is often used as the default meta description. Tools like RankMath or Yoast let you customize both the meta title and description if needed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Examples<strong>:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Title:<\/strong> <em>Your Work Name<\/em><\/li>\n\n\n\n<li><strong>Meta Description:<\/strong> <em>A clear description of your work or project.<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Writing a concise excerpt ensures your meta description is effective and keeps your content consistent and easy to understand.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-bada3b21 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-small-font-size wp-block-paragraph\">PRO TIP<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">Activating Excerpts for Pages in WordPress<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By default, WordPress only enables excerpts for posts, not pages. To activate excerpts for pages, add the following code snippet to your theme\u2019s <code>functions.php<\/code> file:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">function add_excerpts_to_pages() {<br>    add_post_type_support('page', 'excerpt');<br>}<br><br>add_action('init', 'add_excerpts_to_pages');<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Once this code is added, the excerpt field will appear in the page editor, allowing you to write a custom meta description for your pages.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. Keep Your URLs Clean<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your URLs are like labels, they should tell people exactly what they\u2019ll find. A clean, descriptive URL helps visitors and search engines understand your content easily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best Practices for Clean URLs<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid unnecessary words or numbers (e.g., <code>\/page1<\/code> or <code>\/blog-post-123<\/code>).<\/li>\n\n\n\n<li>Use hyphens <code>-<\/code> instead of underscores <code>_<\/code> to separate words.<\/li>\n\n\n\n<li>Include keywords that describe the page content (e.g., <code>\/performances-2024<\/code> instead of <code>\/perf2024<\/code>).<\/li>\n\n\n\n<li>Keep URLs short but meaningful (e.g., <code>\/portfolio<\/code> instead of <code>\/my-artistic-work-portfolio<\/code>).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Good:<\/strong> \/contact<\/li>\n\n\n\n<li><strong>Good:<\/strong> work<code>\/<\/code>my-project-name<\/li>\n\n\n\n<li><strong>Avoid:<\/strong> \/index.php?page=12345<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By simplifying and structuring your URLs, you make your site easier to navigate and improve its overall SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Titles and Headings (H1, H2, H3)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Titles and headings are the starting point for structuring your website. These elements help highlight your artistic proposal in a clear and accessible way.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H1 (Main Title):<\/strong> Each page needs a unique title summarizing its content.<\/li>\n\n\n\n<li><strong>H2 (Main Subtitles):<\/strong> Divide content into sections, helping organize the information logically.<\/li>\n\n\n\n<li><strong>H3 (Subsections):<\/strong> Provide more specific details within each section.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example of structure for a performance page:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H1:<\/strong> Name of the Piece or Performance\n<ul class=\"wp-block-list\">\n<li><strong>H2:<\/strong> Context and Inspiration\n<ul class=\"wp-block-list\">\n<li><strong>H3:<\/strong> Ideas that structure the piece<\/li>\n\n\n\n<li><strong>H3:<\/strong> Artistic references or collaborations<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>H2:<\/strong> Performance Details\n<ul class=\"wp-block-list\">\n<li><strong>H3:<\/strong> Available formats<\/li>\n\n\n\n<li><strong>H3:<\/strong> Adaptability to different spaces or audiences<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>H2:<\/strong> Booking Information\n<ul class=\"wp-block-list\">\n<li><strong>H3:<\/strong> Dates and availability<\/li>\n\n\n\n<li><strong>H3:<\/strong> Contact for further details<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-eda39403 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\">In WordPress, you can view and manage headings in the <strong>List View<\/strong> or <strong>Outline View<\/strong> in the backend. This shows the heading hierarchy (H1, H2, H3) for easy navigation and ensures proper structure for readability and SEO.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/didacgilabert.com\/wp-content\/uploads\/2024\/12\/Headings-SEO-for-artists-blog-didac-gilabert.webp\" alt=\"WordPress editor highlighting a heading level issue in the 'SEO for Artists' guide, alongside tips for content structure and visibility.\" class=\"has-border-color has-contrast-2-border-color wp-image-2469\" style=\"border-width:4px;object-fit:cover\" srcset=\"https:\/\/didacgilabert.com\/wp-content\/uploads\/2024\/12\/Headings-SEO-for-artists-blog-didac-gilabert.webp 1920w, https:\/\/didacgilabert.com\/wp-content\/uploads\/2024\/12\/Headings-SEO-for-artists-blog-didac-gilabert-768x432.webp 768w, https:\/\/didacgilabert.com\/wp-content\/uploads\/2024\/12\/Headings-SEO-for-artists-blog-didac-gilabert-1200x675.webp 1200w, https:\/\/didacgilabert.com\/wp-content\/uploads\/2024\/12\/Headings-SEO-for-artists-blog-didac-gilabert-300x169.webp 300w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">WordPress flags a heading issue, reinforcing the need for clear and logical structure.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. Heading best practices for Archive Pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Archive pages, such as blog listings or project collections, benefit from a clear heading structure that ensures readability and aligns with SEO principles.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H1:<\/strong> Use this for the page title to define the purpose of the archive. Example: <em>\u201cOn Tour.\u201d<\/em> The H1 should only appear once on the page.<\/li>\n\n\n\n<li><strong>H2:<\/strong> Use this for introductory content or to group sections within the archive. For example: <em>\u201cWorks that we are moving.\u201d<\/em><\/li>\n\n\n\n<li><strong>H3:<\/strong> Assign this to the titles of individual posts, projects, or events listed on the page, maintaining a clean and consistent hierarchy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This approach keeps your archive pages structured, accessible, and aligned with SEO best practices, making them easier to navigate for both users and search engines.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. Internal Links (Interlinking)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Connecting pages within your website is essential for easier navigation and improved SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips for organizing links:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connect your main sections:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Link from the homepage to <em>Performances<\/em>, <em>Contact<\/em>, and <em>Event Calendar<\/em>.<\/li>\n\n\n\n<li>From a performance description, guide users to the booking section or portfolio of images and videos.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Use descriptive text:<\/strong> Avoid \u201cclick here\u201d and opt for helpful phrases such as:\n<ul class=\"wp-block-list\">\n<li>\u201cDiscover performances for festivals\u201d<\/li>\n\n\n\n<li>\u201cCheck the options to adapt this format for different events.\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Relate content:<\/strong> If you have a blog, link articles that complement the information.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. Image and Video Optimization<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Images and videos are essential to showcase your artistic work, but they also need to be optimized to avoid slowing down your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tips for images:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Descriptive names:<\/strong> Replace generic names like <em>IMG1234.jpg<\/em> with clear and informative names such as <em>performance-festival.jpg.<\/em><\/li>\n\n\n\n<li><strong>Alt Text:<\/strong> Include a brief and precise description of the image to improve accessibility and SEO (e.g., <em>\u201cArtist performing on an outdoor stage\u201d<\/em>).<\/li>\n\n\n\n<li><strong>Resize images to their display size<\/strong> (e.g., 1920 px for banners, 1200 px for content) and keep file weight between 100\u2013300 KB to ensure fast loading.<\/li>\n\n\n\n<li><strong>Use the WebP format:<\/strong> This modern format offers better compression than JPG and PNG with similar quality. Most browsers support it, improving your website\u2019s load speed.\n<ul class=\"wp-block-list\">\n<li>You can convert images to WebP using tools like <a href=\"https:\/\/cloudconvert.com\/\" target=\"_blank\" rel=\"noopener\">CloudConvert<\/a> or <a>XnConvert<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tips for videos:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Embed videos:<\/strong> Upload them to platforms like YouTube or Vimeo and integrate them into your website to avoid loading issues.<\/li>\n\n\n\n<li><strong>Titles and descriptions:<\/strong> Add keywords to descriptions to improve their ranking.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. Bonus: Valuable Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Add elements that provide value to your website:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blog:<\/strong> Share reflections, experiences, and news related to your work.<\/li>\n\n\n\n<li><strong>Event Calendar:<\/strong> Publish upcoming events to keep your audience informed.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">By following these steps, you\u2019ll achieve an optimized, functional, and attractive website. Your work will become more accessible to your audience, and you\u2019ll improve your digital presence.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>If you are an artist, having an optimized website is essential to connect with your audience and showcase your work. This guide helps you improve your website\u2019s SEO so that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_upr_external_url":"","_upr_mode":"off","footnotes":""},"categories":[147],"tags":[],"landing_loop":[],"class_list":["post-2409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tools"],"_links":{"self":[{"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/posts\/2409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/comments?post=2409"}],"version-history":[{"count":60,"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/posts\/2409\/revisions"}],"predecessor-version":[{"id":3968,"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/posts\/2409\/revisions\/3968"}],"wp:attachment":[{"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/media?parent=2409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/categories?post=2409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/tags?post=2409"},{"taxonomy":"landing_loop","embeddable":true,"href":"https:\/\/didacgilabert.com\/en\/wp-json\/wp\/v2\/landing_loop?post=2409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}